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| Nationwide Express : The Brand |
Nationwide Express is a household name and a brand to be reckoned with! It is a brand that was
introduced two (2) decades ago, and over the years has evolved into a brand name which is
synonymous to courier and express delivery services in the Malaysian logistics scene.
Our brand image is communicated on the basis of our existing core
values; namely Trustworthiness and Excellence Driven. Our
objectives are simple yet compelling – to instil customers’ loyalty and
accentuate product superiority. In short, Nationwide Express is in a
class above the rest! |
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We recognise that a strong brand is a valuable corporate asset, and we
are aggressively formulating ongoing branding strategies to enhance
the present image from a mere courier service to a total logistics
service provider. In addition, various marketing and communication
initiatives such as advertising, direct marketing, brand associations
and public relations will further improve our market presence as
well as awareness amongst all stakeholders. A strong brand like
ours will not only reflect the services we offer, but portray what WE
stand for!
As a household name, we have been awarded numerous brand
awards over the last few years, namely:-
- the Best Malaysian Brand 2004 - the Logistics Industry in Malaysia at the International Brand and Consumer Fair (IBCOF) 2004;
- the
Superbrands of Malaysia Award 2005;
- the BrandLaureate Award
2006/2007 – Courier Industry;
- and the Asia Pacific Super Excellent Brand
2006/2007.
For the financial year 07/08, we continued to enhance Nationwide
Express’ brand market dominance, brand resilience, brand
goodwill, customer loyalty and overall market acceptance. In
raising our branding standard, we will strive to display our
branding excellence especially in our business activities i.e. delivering our brand promises, enduring values and
impeccable social and business standards. With
this, we trust that Nationwide Express’ excellent
performance, achievement and conformity of
products and services – assurance of quality, safety
and reliability will be constantly recognised by all.
Nationwide Express’ brand achievements are not
only recognised as a mark of excellence achieved by
us. It also provides Nationwide Express with a
significant promotional asset which helps reassure
consumers that they are making the right choice and
encourages new consumers to join the brand
franchise. The awards and recognitions bestowed
on Nationwide Express strengthens our brand
position, adds prestige and sets Nationwide Express
apart from its competitors.
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So, “Nationwide Express” your
shipments anywhere and anytime, for
‘When It Is Nationwide Express, It Is As
Good As There!’ |
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